Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

Taming the Mouse: How a Small Hong Kong Theme Park Came to Dominate Disney

by Tom Merhmann, Michael Switow

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Overview

IN NOVEMBER 1999, Hong Kong signed a US$3.2 billion deal with The Walt Disney Company to create China's first Disney resort. Six years later, when Hong Kong Disneyland opened to the public in a flurry of excitement, the impact on Ocean Park was an afterthought. But instead of withering and closing, as most observers expected, Ocean Park grew into an internationally acclaimed attraction that beat Disney – every year for a decade – in attendance, profitability, creativity and community engagement. Taming the Mouse details the 10 principles that lead Ocean Park Hong Kong to transform its business and, in the face of what seemed insurmountable odds, overtake one of the world's most beloved brands.

Product Details

ISBN-13: 9780998027036
Publisher: Themed Advisors
Publication date: 11/12/2018
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 278
Sales rank: 1,133,328
File size: 2 MB

About the Author

TOM MEHRMANN began his career in the theme park industry in 1977 cleaning the grounds at Knotts Berry Farm, an attraction located seven miles from Disneyland. A quarter century later, he built on the lessons learned there - as well as at other parks in the US and Europe - to ensure that Ocean Park Hong Kong did not whither in the shadow of another Disney resort. As the chief executive of Ocean Park Hong Kong from 2004 - 2016, Tom oversaw the attraction's transformation into a leading world-class family-travel destination that welcomes more than seven million visitors annually. A graduate of California State University Fullerton, Tom is currently the president and general manager of Universal Studios Beijing and is tasked with launching Universal Studios' first resort in China.
MICHAEL SWITOW is the founder of WOW Asia, which provides insights about the Asian attractions industry and conversations with the leaders that drive them. His in-depth and colourful features explore the launch and growth of major Asian brands, as well as the efforts of international players like KidZania, Lionsgate and Nickelodeon to penetrate new markets. Michael moved to Asia in 1996 to cover Hong Kong's return to China. He earned a Master's in Public Affairs, concentrating in Economics and International Relations, from Princeton University's Woodrow Wilson School. His reporting has been featured by the Associated Press, NPR's Morning Edition, PRI's The World, IAAPA's Funworld Magazine and Singapore's Money FM, among others.

Table of Contents

Foreword: Hong Kong’s ‘Mouse Killer’ vii

Introduction: ‘Thrill Ride into Debt?’ 1

Ten Principles to Transform Your Business and Tame the Mouse

Principle 1: Understand 27

Principle 2: Value 53

Principle 3: Measure 69

Principle 4: Plan 93

Principle 5: Be Relevant 113

Principle 6: Control 127

Principle 7: Lead 141

Principle 8: Disrupt 171

Principle 9: Be Genuine 193

Principle 10: Aspire, Then Expect 221

Epilogue: New Opportunities 239

Acknowledgements 255

The Authors 260

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