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Emerald Group Publishing Limited
Technological Innovation: Generating Economic Results: The Evolving Landscape / Edition 2

Technological Innovation: Generating Economic Results: The Evolving Landscape / Edition 2


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We are pleased to present this 2nd edition of Technological Innovation, originally published in 2008. Profiting from technological innovation is a key strategic challenge in technology-intensive industries because it requires not only scientific and engineering expertise, but also an understanding of how business and legal factors facilitate commercialization. This volume presents a multidisciplinary view of issues in technology commercialization and entrepreneurship. Chapters cover commercializing inventions in the context of the legal system and the complementary assets needed; the benefits and liabilities associated with multidisciplinary commercialization teams, including a basic guide to patents and designs; elements of strategy, including industry analysis and strategy, marketing strategy, and alliances; and finally, the financial issues in commercialization.

Product Details

ISBN-13: 9781786352385
Publisher: Emerald Group Publishing Limited
Publication date: 06/23/2016
Series: Advances in the Study of Entrepreneurship, Innovation & Economic Growth , #26
Edition description: 2nd ed.
Pages: 432
Product dimensions: 6.10(w) x 9.10(h) x 1.50(d)

About the Author

Edited by Marie C. Thursby, Georgia Institute of Technology, Atlanta, GA, USA

Table of Contents

List of Contributors ix

Preface xi

Introduction Marie C. Thursby xiii

Section I The Fundamentals of Technology Commercialization

Chapter 1 Appropriability Strategies to Capture Value from Innovation Marco Ceccagnoli Frank T. Rothaermel 3

Chapter 2 Identifying and Evaluating Market Opportunities Marie C. Thursby Margi Berbari 33

Chapter 3 The Benefits and Liabilities of Multidisciplinary Commercialization Teams: How Professional Composition and Social Networks Influence Team Processes Jill Perry-Smith Leslie Vincent 59

Section II Legal and Regulatory Environments

Chapter 4 Introduction to Legal Means for Protecting Intellectual Property Anne M. Rector Bunny Sandefur Marco Ceccagnoli Meadow Clendenin Louise Hallenborg 87

Chapter 5 The America Invents Act: A New Patent System For The 21st Century Timothy R. Holbrook 131

Chapter 6 Intellectual Property and Technology Startups: What Entrepreneurs Tell Us Stuart J. H. Graham Ted S. Sichelman 163

Chapter 7 FDA Regulatory Approval Process for Medical Products William H. Kitchens 201

Section III Entrepreneurial Strategies

Chapter 8 Competitive Advantage in Technology Intensive Industries Frank T. Rothaermel 233

Chapter 9 Marketing Strategies for Commercialization of New Technologies Leslie Vincent 257

Chapter 10 Commercialization Strategies: Cooperation Versus Competition Briana Sell Stenard Marie C. Thursby Anne Fuller 289

Section IV Entrepreneurial Finance

Chapter 11 Valuing Early Stage Technology Firms Michael Blake 311

Chapter 12 Term Sheets: Valuing Investments in Emerging Technology Companies Michael Blake 341

Chapter 13 Licensing Inventions from Entrepreneurial Universities: The Context of Bayh-Dole Anne M. Rector Marie C. Thursby 361

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