The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) From the Inside Out

The Attractor Factor: 5 Easy Steps for Creating Wealth (or Anything Else) From the Inside Out

by Joe Vitale


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Discover the secret to lifelong wealth and happiness!

Now in an expanded paperback second edition that includes an Attractor Factor IQ test, exercises for putting lessons into practice, new stories, and more, Dr. Joe Vitale presents his even more powerful and effective five-step plan for attracting wealth, happiness, and success to your life.

"Whatever you want to attract to your life, Joe Vitale has the secret to make it happen. I highly recommend you get this book and get started today."
-Morris Goodman, author of The Miracle Man

"I got enough by the end of chapter one to create a major energy shift in my life! Joe's easy, direct, and knowledgeable presentation allowed me to embrace important principles effortlessly."
-Dee Wallace, actress and star of E.T.: The Extra-Terrestrial

"Joe Vitale not only appeared in The Secret, he is one of the few who knows and lives attraction! Contained in the five steps that Joe maps out in The Attractor Factor are the keys to endless abundance. This book instructs on how to take control of your beliefs and focus, ultimately attracting the life of your dreams. If you just do what Joe tells you, you will create an abundance far beyond what you can currently imagine. The Attractor Factor is the secret that The Secret doesn't tell you."
-David Schirmer, wealth coach and star of The Secret

"Just when you think you understand how the world works, Joe Vitale comes along and takes you to a whole new place. He's engaging, entertaining, enlightening, and, oh boy, does he ever stretch your thinking."
-Ian Percy, registered psychiatrist and member of the U.S. and Canadian public speakers halls of fame

"This book has the potential to change humanity."
-Dr. Rick Barrett, author of Healed by Morning

Product Details

ISBN-13: 9780470286425
Publisher: Wiley
Publication date: 09/22/2008
Edition description: Second
Pages: 320
Sales rank: 491,215
Product dimensions: 7.40(w) x 9.10(h) x 0.70(d)

About the Author

JOE VITALE is President of Hypnotic Marketing, Inc., a marketing consulting firm. He has been called "the Buddha of the Internet" for his combination of spirituality and marketing acumen. He was featured in the bestselling film, The Secret, and is also the author of Life's Missing Instruction Manual, The E-Code, There's a Customer Born Every Minute, Zero Limits, and The Key, all from Wiley. For more information, see

Read an Excerpt

The Attractor Factor

By Joe Vitale

John Wiley & Sons

ISBN: 0-471-70604-3

Chapter One


More miracles have happened to me since writing the little booklet in 1997 that evolved into what you are now holding. Here are a few of them:

When I first wrote this book and described the car of my dreams, the car of my dreams at that time was a Saturn. I've now upgraded my dream and my car. I'm now driving a BMW Z3 2.8 Roadster. I've never in my life had so much fun driving!!! As I grew in my life, and became bolder about going for my dreams, I also naturally wanted a different vehicle. I was led to the Z3, which symbolizes the major changes in my life. And it is a hoot to drive as well! You truly can have anything you can imagine.

When I first wrote this book, I was still married to Marian, whom I had been with for more than 20 years. Since then we decided we had grown apart. There was nothing negative about the experience or the decision at all. Marian decided she preferred being alone. I decided to look for another partner. I found one, too, in Nerissa, who I am deeply in love with. I'm still friends with Marian, and both are now in my heart. I'm a lucky man. Major changes in life can truly be easy and effortless.

When I first wrote this book, I made a goal that I wanted passive income. I wanted money to come to me easily and effortlessly, always, consistently-no matter where I was or what I was doing. I was then led to meet Mark Joyner, then CEO ofAesop Marketing, who asked if he could put one of my books online as an e-book. I was skeptical. But I gave him Hypnotic Writing, a manuscript I wrote many years ago. Mark put it online, marketed it, and the sales blew my socks off. Even now, years after the book went online at, orders keep coming in. Since there is no book to print, stock, or mail, all the money is passive income. Every month I receive a check, sometimes for staggering amounts. And since I now have over a dozen e-books out there, including the best-seller How To Create Your Own E-book in Only 7 Days at, the checks are even bigger. Now I smile a lot. I know that when you set an intention, you set the forces of life to bring it to you, and you to it.

When I first wrote this book, I was living in Houston, Texas. After I met Nerissa, I moved to Austin. I then began the process of attracting our dream home. After a few months, we found a beautiful two-acre, two-story, Hill Country property with wandering wild deer and rabbit, and an outside pool, between Austin and San Antonio, in a small spiritual-artistic community called Wimberley, Texas. Finding this home was a matter of having a clear image of what I wanted while following every intuitive impulse I had. The result was a miracle.

I could go on. For example, a man I studied some 20 years ago was Dr. Robert Anthony. His famous books and tapes changed my life. After I came out with an early version of this material, he read it and contacted me. Now the man who was once one of my gurus is now one of my business partners. I ended up producing, recording, and marketing his terrific audio program, Beyond Positive Thinking. I think it's the greatest self-improvement material of all time, and I am involved with it!


I just sat down with Nerissa and talked to her about the ongoing miracles in my life. "It happens to you all the time," she said.

She mentioned that just the other day I wanted to book us a flight to Ohio to see my family. Tickets were nearly $1,000. I simply expected to get a better deal while being willing to accept the going fare. When I called the airline back, they told me I had enough frequent flyer miles to get both tickets for just over $100. Way cool.

And Nerissa reminded me of the time I wanted to complete my collection of rare books by P. T. Barnum, a man I had studied and written a book about. I found the last book I needed. But my intuition said not to pay the high price the book seller was asking. I let go. I waited. A few days later, the book seller lowered his price. That's almost unheard of. And, yes, I bought the book.

And she reminded me of the time I looked for one book for nearly seven years and couldn't find it. I gave up. But I decided I would attract it, somehow, some way. Then, out of the blue, an e-mail friend in Canada wrote me that he had the book. I begged to buy it. He declined. But a few days later, he suddenly decided to just send me the book-at no charge!

And she remembered that a year or so ago, when I couldn't find a friend of mine that I loved and missed, I gave up and hired a private investigator. He couldn't find my friend, either. I quit looking. But I made a decision to attract her back into my life. Then one day, simply following my intuition, I walked right up to my friend at a yoga class. I found her without breaking a sweat.

Nerissa also reminded me to tell you what happened just yesterday, while writing this very preface.

I have been practicing the Sedona Method for months now. It's a very simple method for releasing any emotion or negative experience in the way of your being happy right now. I like the method and have told many people about it through my monthly e-newsletter.

I was reading a book by Lester Levenson, the founder of the Sedona Method, just yesterday morning. I sat in my easy chair, reading, feeling happy, wondering how I might learn more about Sedona and Lester. I remember thinking, "Gee, it sure would be nice to meet some Sedona people and learn more about what they do."

That same day I checked my e-mail and to my delighted surprise, there was a message from the director of the Sedona Institute. He had heard about me through the grapevine and wanted to talk to me about how I could help promote their website. Wow!

And then there are the countless times when I want more money for something or other, and I get a brainstorm that pulls in an abundance of money fast.

One time when I needed to raise $20,000, I almost led a seminar on "Spiritual Marketing" to get it. Instead, I felt guided to see if anyone would sign up for it online and take it as an e-class. I announced that the class would only be done by e-mail, would last only five weeks, and would cost $1,500 per person. Fifteen people signed up, bringing me a whopping sum of money in one day. Very nice. I have since taught my e-class system to others. They have made upwards of a quarter of a million dollars per year with it. In most cases, I received almost half as payment for my consulting. You know I like that.

"You have miracles happen all the time," Nerissa repeated.

"Why do you think that is?" I asked her. "It certainly wasn't always like that."

"Because you now practice the Attractor Factor," she explained. "You make yourself a magnet for whatever you want. Once you decide you want something, you get it, often almost instantly."

There's no question about it. If I tried to document all the miracles that keep occurring in just my life alone because of the Attractor Factor, I'd never stop writing this book and never get around to releasing it to the public.

My point is this: The five-step formula you are about to discover works.

And because it works, I want you to have it.

I once told Nerissa that there is an easy path through life and a hard path. When I first met her, she was crawling up the rocky side of the mountain. I pointed out that there is an escalator through life, too. You can take the hard path or the easy path. It's all your choice.

When I first met Nerissa, she was unhappy, battling a lawsuit against construction workers who messed up her roof, fighting with her mother almost every day, hating her job, and more. Within a few months of discovering the Attractor Factor, she ended the lawsuit, found common ground with her mother, quit her job, and now has two e-books out and a growing Internet business. And she lives with me in our country estate. She says she is happier now than at any other time in her life, ever.

Again, there is a rocky road through life, and then there's an escalator.

Which do you prefer?

The Attractor Factor shows you the way to glide through life.

Why not step up and enjoy the ride?

Remember that things are symbols, and that the thing symbolized is more important than the symbol itself. -Judge Thomas Troward, quoted in Attaining Your Desires by Genevieve Behrend.


Excerpted from The Attractor Factor by Joe Vitale Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

Table of Contents


Foreword (Dr. Robert Anthony).

Preface. The Author's True Confession.

Chapter 1. Miracles Never Stop.

Chapter 2. What's Your Attractor Factor IQ?

Chapter 3. An Attractor Factor Case Study.

Chapter 4. The Truth About the Law of Attraction.

Chapter 5. The Proof.

Chapter 6. What Are You Dismissing?

Chapter 7. How to Attract Money.

Chapter 8. It Can Be Another Way.

Chapter 9. A Shortcut to Attracting Whatever You Want.

Chapter 10. An Introduction to the Attractor Factor.

Chapter 11. What's Your Prosperity IQ?

Chapter 12. Step One: The Springboard.

Chapter 13. Step Two: Dare Something Worthy.

Chapter 14. Step Three: The Missing Secret.

Chapter 15. Step Four: Nevillize Your Goal.

Chapter 16. Step Five: The Ultimate Secret.

Chapter 17. The Million Dollar Secret Formula.

Chapter 18. The Shocking True Story of Jonathan.

Chapter 19. The Experiment: Intentional Meditation Foundation.

Chapter 20. Common Questions (with Answers).



About the Author.

Special Offer.

Beyond the Attractor Factor.

Customer Reviews