The Brain Always Wins: Improving your life through better brain management

The Brain Always Wins: Improving your life through better brain management

by John Sullivan, Chris Parker

Paperback(A fully updated second edition of the bestselling The Brain Always Wins)

Available for Pre-Order. This item will be available on February 11, 2021


‘I can highly recommend this book if you want to learn more about the secrets of the brain, and how to unlock these secrets to achieve a more healthful and fulfilling life.’ Dr Jonathan Peake

Now fully revised, The Brain Always Wins is the practical guide to improving your life through better brain management. It is based on one simple fact: Our brain controls and determines everything we do! How we perceive, understand and respond to the world, how we survive, adapt and communicate, how we learn and remember, the decisions we make and the emotions we feel - all are determined by our amazing brain. We have to take care of our brain because it takes cares of us - and the great news is that we can! In this fully updated new edition, the authors have updated the examples to incude the latest scientific research and data, as well as including a full range of new practical PROCESS activities and recommendations.

In The Brain Always Wins John Sullivan and Chris Parker combine science and storytelling, teaching us all how to create our own personalized brain management process. So if you want to improve any - or all - aspects of your life, from personal to professional and anything in-between, The Brain Always Wins will show you how.

Product Details

ISBN-13: 9781912666737
Publisher: Urbane Publications
Publication date: 02/11/2021
Edition description: A fully updated second edition of the bestselling The Brain Always Wins
Pages: 256
Product dimensions: 5.12(w) x 7.75(h) x (d)

About the Author

John is a leading sports scientist and one of the top sports psychologists in the US. His specialities include human performance technology, central nervous system measurement/assessment, recovery training, talent identification, concussion assessment and rehabilitation, and mental health concerns. John has spent 15 years working with the NFL and has provided clinical sport psychology and sport science support to numerous Super Bowl teams and Champions. Alongside working with the NFL, John also works as a consultant to the US Special Forces, providing oversight on welfare, recovery, cognitive abilities and performance. John has also consulted internationally within British Premier League football and Premiership rugby, and has co-authored chapters of the National Collegiate Athletic Association (NCAA) Sports Medicine Manual.

Chris Parker began his study of interpersonal and intrapersonal communications in 1976. It became a lifelong study that has underpinned four decades of work in a variety of professional roles and contexts. A Licensed Master Practitioner of Neuro-Linguistic Programming, Chris is a highly experienced management trainer, business consultant, lecturer and writer. He has provided training in communications and influence for a wide range of clients including blue-chip organisations, Local Education Authorities, public and private leisure providers, sportsmen and women, politicians, actors and healthcare professionals. He has taught on undergraduate and postgraduate programmes throughout the UK and Europe, and has worked with many individuals to help create personal and/or professional change.

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