There are laws of nature, so why shouldn't there be laws of Customer experience success?
As Norma Bush notes, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then shouldn't there also be laws of Customer experience that must be followed to launch and maintain Customer experience projects? In 'The Customer experience Handbook', Norma Bush offers a compendium of innovative rules for understanding and succeeding in the Customer experience marketplace. These valuable insights stand the test of time and present a clear path to successful Customer experience results. Violate them at your own risk.PLUS, INCLUDED with your purchase, are real-life document resources; this kit is available for instant download, giving you the tools to navigate and deliver on any Customer experience goal.