The Economist Guide to Emerging Markets: The business outlook, opportunities and obstacles

The Economist Guide to Emerging Markets: The business outlook, opportunities and obstacles

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The growth that companies can achieve from their operations in home and developed world markets has for many years been modest. Real opportunities to take a business to a higher level exist in identifying and cultivating emerging markets.

For many years, The Economist Corporate Network has been a leading authority in advising firms on how to make the most of the opportunities that emerging markets present, and how to avoid the mistakes so many companies make with disastrous results. In this book, the Corporate Network team shares their expertise with readers. They examine new approaches to business in emerging markets, identifying what you need to think about, the various risks, and how to get your approach right. They also review various markets, from the BRIC countries (Brazil, Russia, India, and China) to the emerging economies of Eastern Europe, Asia and Africa.

Based on the unrivalled expertise of The Economist Corporate Network team and their experiences working with hundreds of companies, there is no more useful guide than The Economist: Emerging Markets to explore the opportunities these markets offer and how to take advantage of them.

Product Details

ISBN-13: 9781610393874
Publisher: PublicAffairs
Publication date: 04/01/2014
Series: Economist Books Series
Edition description: First Trade Paper Edition, paperback original
Pages: 256
Sales rank: 722,014
Product dimensions: 5.30(w) x 8.40(h) x 0.80(d)

About the Author

Aidan Manktelow is Director of Economist Corporate Network in Europe.

Frida Wallin is Associate Director at the Economist Corporate Network in Hong Kong.

Table of Contents

Contributors and sources vii

Introduction 1

Part 1 Opportunities and challenges in emerging markets

1 The economy: megatrends 15

2 Identifying market opportunities 22

3 Governments and their policies 33

4 Managing talent and the workforce 42

5 Infrastructure and property 51

6 Supply, distribution and marketing 58

7 Innovation and R&D 70

8 Ethics and competition 76

9 Entering the market 86

10 Rebalancing and transformation 93

Part 2 Regional and country profiles

The BRICs 107

China 110

India 115

Brazil 120

Russia 125

Emerging Asia 130

Bangladesh 132

Indonesia 135

Malaysia 138

Pakistan 141

The Philippines 144

South Korea 147

Thailand 150

Vietnam 153

Emerging Europe 156

Poland 159

Turkey 162

Ukraine 165

Middle East and North Africa 168

Algeria 172

Egypt 175

Iran 179

Iraq 182

Saudi Arabia 185

Africa 188

Kenya 191

Nigeria 194

South Africa 197

Latin America 200

Argentina 202

Chile 205

Colombia 208

Mexico 211

Peru 214

Venezuela 217

Index 221

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