The Entrepreneur's Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence

The Entrepreneur's Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence

by Tom Cannon

Hardcover

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Overview

In an environment where the chances of failure are much greater than success, what will make your company a winner? Drawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon offers a game plan for entrepreurs. Dividing the book into two basic parts—the marketplace (external environment) and the organization (internal environment)—he outlines the ten core capabilities that every business must master in order to be successful. Illustrating each principle through examples of real companies, and engaging the reader through diagnostics, checklists, and other interactive exercises, Cannon presents an essential resource for entrepreneurs; managers of startups, spinoffs, and other entrepreneurial units; and students of strategy and business development. At the heart of the book is an emphasis on how entrepreneurs can execute ambitious visions and strategies by mastering the basics and recognizing opportunities to continuously improve and innovate.

Product Details

ISBN-13: 9780275989040
Publisher: ABC-CLIO, Incorporated
Publication date: 09/30/2006
Pages: 320
Product dimensions: 6.30(w) x 9.30(h) x 1.40(d)

About the Author

Tom Cannon is a marketing and strategic planning consultant, specializing in startups and small businesses. Throughout his career, he has audited client's competitive environments, developed business plans, and conducted seminars, retreats, and problem-solving workshops for small to large companies in many industries. Over the last few years, his main client work has been as a consultant with the Service Corps of Retired Executives. He is the author of Marketing: Text and Cases, Business Strategy and Policy, and of No Miracles for Hire.

What People are Saying About This

Earle K. Angstadt

"The Entrepreneur's Strategy Guide is a stimulating and accessible how—to book that might well have been subtitled, avoiding bankruptcy for the first—time entrepreneur. Mr. Cannon is a very disciplined thinker and there is no slack in his presentation. He brings every important point to life through examples of what real people did in similar situations. As one who lived through 45 years of challenge from the lions and tigers of the New York business world, I feel that life would have been somewhat more carefree if I had had Mr. Cannon's book at my elbow. Want to be a successful entrepreneur?? Buy the book."

Frank B. Carder

"I would highly recommend this book to any aspiring or active entrepreneur seeking to leverage their breakthrough ideas into a market leadership position. It distills 40 years of Tom's consulting experience in a clear, concise manner that I only wish had been available when I started my company, Dortech, in 1962."

J. Thomas Lawson

"Mr. Cannon presents a brilliant new look at the tools necessary for the success of the small business owner or startup entrepreneur. First, he maintains that this individual must study the market in detail to be sure that his or her product offers something to penetrate that market sufficiently. Then he provides guidance for the operational and management strategies necessary to lead the company through to ultimate business success. Many other authors have addressed the second of these sets of objectives, although not as well presented and explained, but rarely the first, and very rarely in conjunction with the other. Both are vital."

J. Thomas Lawson, Retired executive at IBM, GTE, EMI, LTD., and XEROX

J. Thomas Lawson

"Mr. Cannon presents a brilliant new look at the tools necessary for the success of the small business owner or startup entrepreneur. First, he maintains that this individual must study the market in detail to be sure that his or her product offers something to penetrate that market sufficiently. Then he provides guidance for the operational and management strategies necessary to lead the company through to ultimate business success. Many other authors have addressed the second of these sets of objectives, although not as well presented and explained, but rarely the first, and very rarely in conjunction with the other. Both are vital."

Earle K. Angstadt

"The Entrepreneur's Strategy Guide is a stimulating and accessible how--to book that might well have been subtitled, avoiding bankruptcy for the first--time entrepreneur. Mr. Cannon is a very disciplined thinker and there is no slack in his presentation. He brings every important point to life through examples of what real people did in similar situations. As one who lived through 45 years of challenge from the lions and tigers of the New York business world, I feel that life would have been somewhat more carefree if I had had Mr. Cannon's book at my elbow. Want to be a successful entrepreneur?? Buy the book."

Earle K. Angstadt, Former CEO of McCall Pattern Co., and Abercrombie and Fitch

Christopher W. Brown

"Tom Cannon has made a significant contribution to business management resources. In this concise yet comprehensive handbook, the entrepreneur has a guide to defining, analyzing, and solving the many challenges facing managers today. The book should be kept close at hand and easily available for use."

Christopher W. Brown, Brattleboro, VT SCORE counselor

Christopher W. Brown

"Tom Cannon has made a significant contribution to business management resources. In this concise yet comprehensive handbook, the entrepreneur has a guide to defining, analyzing, and solving the many challenges facing managers today. The book should be kept close at hand and easily available for use."

Frank B. Carder

"I would highly recommend this book to any aspiring or active entrepreneur seeking to leverage their breakthrough ideas into a market leadership position. It distills 40 years of Tom's consulting experience in a clear, concise manner that I only wish had been available when I started my company, Dortech, in 1962."

Frank B. Carder, Founder and Former President of Dortech Co.

Customer Reviews