The Executive's Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact

The Executive's Guide to 21st Century Corporate Citizenship: How your Company Can Win the Battle for Reputation and Impact

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Overview

The Executive’s Guide to 21st Century Corporate Citizenship is a succinct handbook that provides senior managers with everything they need to understand how corporate citizenship builds reputation, delivers value to the bottom line, and mobilizes an organization’s employees and customers. It shows how integrating sustainability and social impact to improve your operating context can also improve your company’s competitive position, and steers readers through the field of corporate citizenship to provide actionable insights based on empirical research. The book features tools that will prove valuable for every business person thinking about how to maximize business and social value, while the concepts addressed in the book are essential for executives leading manufacturing B2B or B2C companies that are managing complex supply chains, integrated operations, and corporate reputation. This book provides a major update on how to ‘do’ corporate citizenship and will help you win the reputation battle and deliver value to society while creating the most successful business possible in today’s competitive landscape.

Product Details

ISBN-13: 9781786356789
Publisher: Emerald Publishing Limited
Publication date: 08/31/2017
Pages: 216
Sales rank: 572,459
Product dimensions: 5.37(w) x 8.50(h) x (d)

About the Author

Dave Stangis is Vice President, Corporate Responsibility, and Chief Sustainability Officer of Campbell Soup Company. He leads Campbell’s CSR, Sustainable Agriculture, and Operational Sustainability strategies and previously served as VP, Public Affairs and President of the Campbell Soup Foundation from 2011 to 2016. Prior to Campbell, Dave created and led the corporate responsibility function at Intel. Dave has led two Fortune 500 organizations in different sectors into the Dow Jones Sustainability Indices, the Global 100 Most Sustainable Corporations, and the 100 Best Corporate Citizens List. He has twice been named one of the 100 Most Influential People in Business Ethics by Ethisphere Magazine. 
Katherine Valvoda Smith is executive director of the Boston College Center for Corporate Citizenship (BCCCC), and part-time faculty at the Carroll School of Management where she teaches ’Business in Society’. As its executive director, she leads the research, education, partnership, and program strategies of BCCCC. Katherine has worked with public private partnerships and joint research projects for more than 20 years over the course of her career and has held appointments at Brown University, the University of Massachusetts where she served also as COO of its Foundation with more than $700 million under management.

Table of Contents

Figures and Tables xiii

Foreword xvii

Acknowledgments xxiii

Introduction xxv

The Executive Brief xxix

The Corporate Citizenship Challenge xxxi

Section 1 Laying the Foundation and Giving Your Team the Right Tools

1 Connecting Corporate Citizenship to Business Purpose 3

Business Purpose, Vision, and Strategy 7

How Does Your Corporate Citizenship Program Support Your Company's Purpose and Strategy? 8

What Makes Your Company Unique? 10

How Do You Differentiate Your Corporate Citizenship Program? 10

Mapping Your Business Process Flow 11

Your Competition 13

10 Questions to Ask Your Team Before You Move On 14

2 Creating Advantage in Your Marketplace 17

Creating Advantage with Your Products and Services 17

How Customers Relate to What You Produce or Provide 19

What Doesn't Kill You Makes You Stronger: Working with Challenging Stakeholders 20

If You Can't Differentiate, Collaborate 22

Managing the Process 22

Creating Advantage by Working with Values-Screened Investors 24

10 Questions to Ask Your Team Before You Move On 27

3 Of the People, for the People, by the People 29

Stakeholders Are the Reason Corporate Citizenship Programs Can't Be a One-Size-Fits-All 29

How Your Corporate Citizenship Program Can Affect Your Stakeholders 31

Stakeholders Before Issues 33

Keep Scanning the Horizon 39

Your Most Important Stakeholder Group 42

10 Questions to Ask Your Team Before You Move On 43

4 Connecting Corporate Citizenship to Business Strategy 45

What is Strategy? 47

Connecting Your Corporate Citizenship to Your Business Strategy 48

Which Assets Are Most Important? 49

Issue Focus 53

Make Sure You've Covered All Your Bases 53

Is Your Corporate Citizenship Strategy Differentiated or Does It Have a "Me-Too" Approach? 54

Do You Have Enough Resources To Pursue Your Strategy? 55

10 Questions to Ask Your Team Before You Move On 56

5 How to Set Up and Organize Your Corporate Citizenship Program 59

The Importance of Networks and Influence 59

The Right Strategy 63

The Right People 63

The Right Structure 65

The Right Processes 69

The Right Metrics and Incentives 71

Metrics and Measurement 71

The Only Constant is Change 72

10 Questions to Ask Your Team Before You Move On 73

Section 2 Getting Results Across Your Business

6 The Importance of Your Supply Chain and Procurement Function 77

Working with Codes and Standards of Conduct 79

Integrating Your Corporate Citizenship Strategy with Your Procurement Team's Work 83

Moving from Risk to Reward 84

People are at the Heart of Your Supply Chain 85

10 Questions to Ask Your Team Before You Move On 86

7 Creating a More Sustainable Operation 89

Setting Your Baseline Metrics 91

Energy 92

Water 94

Waste 94

Bringing Your Metrics Together 95

How to Turn Your Baseline Data into Goals and Targets 96

Context-Based Goals 96

Employee Health and Well-Being 97

Buildings and Facilities 98

Travel and Transportation 100

Sustainable Packaging 102

The Cycle of Innovation 104

10 Questions to Ask Your Team Before You Move On 105

8 Defining Your Corporate Giving Program 107

When is Small Big? 108

Trends in Employee Giving 111

Provide Engagement Opportunities for Varying Employee Segments 111

Leverage Technology to Drive Engagement 111

Moving to Strategic Giving 112

Developing Strategic Partnerships with Nonprofits 115

Gifts Driven by Reciprocity 117

Managing and Measuring Your Diverse Portfolio 118

The Value of Employee Volunteer Programs 119

Does Your Company Need to Establish a Charitable Foundation? 122

10 Questions to Ask Your Team Before You Move On 123

Section 3 Pulling It All Together

9 Getting Your Message Across 127

Communicating to Drive Change 128

How to Create a Compelling Call to Action 129

Cathedral Thinking 135

10 Questions to Ask Your Team Before You Move On 137

10 Building On Your Success 139

Using External Reporting and Disclosure to Your Advantage 140

Integrated Reporting 142

Leveraging Your Reporting 144

The Value of Corporate Citizenship 146

10 Questions to Ask Your Team Before You Move On 147

List of Key Terms 151

Corporate Citizenship Glossary 153

References 163

Index 167

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