According to recent surveys the average real estate agent makes less than $10,000 a year, and close to 90% of new agents do not last more than two years. Fewer than 10% of agents will make over $100,000 and the majority that do have been in the business for decades. The average real estate agent sells 12 homes a year, and for agents who are just starting out that number is less than four.
In 2012 Dan Lesniak used a unique strategy to upend these industry trends. In his first year in real estate Dan completed over 36 transactions to total over $22 million in sold volume, making him one of the most successful rookie real estate agents ever. This then set him up to take over one of the most competitive market areas in the country - one completely dominated by agents with 10+ years' experience.
With The HyperLocal HyperFast Real Estate Agent, Dan tells how he used the Segmentation, Targeting and Positioning (STP) framework to identify potential markets, choose which ones to go after and how to add massive value to the consumers in that market. This book will teach you how to use the STP framework to enter new markets or increase market share in your existing markets by adding more value to your potential clients and communicating your value proposition to the market. Whether you are a new agent getting started or a veteran looking for more growth this book will show you how to do it using examples of how Dan did it in the hyper competitive Arlington, VA (Greater Washington DC) market.
What Other Industry Leaders Have Said About the Book:
"I have been coaching realtors for 22 years. Dan is the best business man who sells real estate that I've ever seen. He has great systems, structures, and processes. That is what separates him from the rest!" - Rick Ruby, Core Head Coach
"One of my favorite sayings is 'follow the yellow brick road'. In this book, Dan clearly lays out the path to Emerald City, avoiding all the dangers of creating your own way. In Dan's first year, he closed over $22 million in sales, a feat matched by only the tiniest fraction of real estate agents-regardless of experience. If you are looking for a step-by-step plan from someone who has done it, this is the book for you!" - Pam O'Bryant, Chief Engagement Officer for Keller Williams Capital Properties, Contributor to Gary Keller's The Millionaire Real Estate Agent book
"There is no greater opportunity right now in the real estate industry than there is in the expansion market. This will require you to grow in your existing market and know how to expand in new ones. This book is a great example of how to rapidly expand in any market and is a must read for expansion team leaders." -Noah Ostroff, Chief Executive Officer of Global Living and Top Selling Keller Williams Agent
"Dan Lesniak is the real deal. He runs the most profitable real estate team I know of, hands down. If you want to compress time to achieve your goals, listen to this guy and take action now!" - Jeff Latham, President of Latham Realty Unlimited with 275 homes sold annually
"Dan and I first met when he was just getting started in the business, and I have been blown away at how he was able to grow his brand so rapidly in a very competitive market. Dan's creative approach and tenacity has served him well, and he is a great example of how to commit and succeed as a young real estate agent." - Thad Wise, Senior Vice President with First Savings Mortgage Corporation and $100 Million Loan Officer
"Dan Lesniak is by far one of the brightest and highest-skilled real estate agents I have had the pleasure of working with; his strategies for his clients are brilliant! Dan has succeeded in one of the most competitive markets in the country, while also growing his brokerage and giving back to the community." - Elysia Stobbe, Real Estate RockStar and #1 Best Selling author of How To Get Approved for the Best Mortgage Without Sticking a Fork in Your Eye
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