The Law Firm Of Your Dreams: Say Goodbye to Your Boss, Say Hello to the Law Firm You've Always Dreamed of

The Law Firm Of Your Dreams: Say Goodbye to Your Boss, Say Hello to the Law Firm You've Always Dreamed of

by John Fisher


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They never told you this in law school.

Out of a hundred new lawyers in prestigious, high-profile law firms, two will have a long-term career at the firm, ninety-eight will be shown the door.

There’s an overwhelming chance you will become another statistic and one day you’ll be on your own with no law firm to provide security, a paycheck, or even a desk.

If you don’t know how to manage and grow a law firm, you will be lost in a sea of lawyers. You will be desperate for any clients you can get and have no idea how to manage a staff or hire a team of superstar employees.

This book was written for you

Most books about law firm management and marketing are motivational with little practical advice. But when you have your own law practice and are just trying to survive, you don’t need motivation—you need to know what to do … right now.

This book was written to fill that gap—the gap between theory and practice. The gap that law schools ignore, the gap that many lawyers ignore.

Take small, baby steps to implement these principles, and with some time, consistent application, and a heavy dose of courage, you will be on the way to building the law firm of your dreams.

Product Details

ISBN-13: 9781599328645
Publisher: Advantage Media Group
Publication date: 08/25/2020
Pages: 544
Sales rank: 712,938
Product dimensions: 6.00(w) x 9.00(h) x (d)

About the Author

John Fisher is the owner and founder of John H. Fisher, PC, where he limits his practice to catastrophic injury law for injury victims.

First and foremost, John is an entrepreneur. John was selected as the National Marketer of the Year by Great Legal Marketing in 2013 and has been called a “master of referral marketing” by Ben Glass, Esq. John is AV-rated by Martindale-Hubbell, has a perfect 10/10 ranking on, and is a graduate of the University of Notre Dame and Notre Dame Law School.

John is the author of the best-selling book The Power of a System—the first of its kind book with explicit “how-to” steps for the technical, managerial, and entrepreneurial implementation of a multi-million-dollar personal injury law firm.

John has been cited as a legal expert on numerous occasions by Trial magazine of the American Association for Justice and by the New York Law Journal, and he speaks frequently for the New York State Bar Association, The National Trial Lawyers, PILMMA, Great Legal Marketing, and county and regional bar associations concerning law practice management, internet marketing for lawyers, referral-based marketing, and trial skills.

John believes in sharing and collaborating with other top plaintiffs’ lawyers and hanging out with lawyers who are doing things better, bigger, and faster. John is the founder of the Mastermind Experience (, a unique mastermind group where elite lawyers collaborate and share their best practices and challenge each other to take action and create a law practice that serves their ideal lifestyle.

John lives in Ravena, New York, with his wife, Hon. Lisa M. Fisher, three children, Tim, Alek, and Lily, and their fourth “child,” Patch (a miniature Australian Labradoodle). John loves Notre Dame and the Chicago Bears, and whenever he can, he enjoys slalom and barefoot waterskiing.

Table of Contents

What They're Saying i

Foreword xix

Introduction: A Story of Redemption 1

Part 1 The Power of Mind-Set

1 The Best Advice I Ever Got 11

2 How to Define Your Law Firm's Core Values 17

3 Why Law Firms Die 25

4 Your Five-Year Strategic Plan 35

5 Lifestyles of the Rich and Famous Lawyers 43

Part 2 The Manager

Management of Your Team

6 How to Chart the Future of Your Law Firm 55

7 Why Lawyers Hate Meetings 65

8 How to Hire Your Next Superstar 71

9 How to Set Expectations for Your Team 91

10 Time Management for Maniacs 105

11 The Ultimate System Builder 111

12 The Intake System That Works When You Sleep 119

13 Four Steps for an Incredibly Productive Day 125

14 Creating a Culture of "Wow" for Your Clients 133

15 Getting More from Your Staff Than You Could Ever Dream Possible 141

Case Management

16 The Best Ways to Limit the Costs of a Lawsuit 157

17 How to Get Your Best Cases to Trial 177

18 The Secret to Building a Multimillion-Dollar Injury Law Firm 197

19 Burn Your Annual Goals into the Ground! 203

Goal Setting and Financial Management

20 How to Manage a Law Firm for Profit 217

21 Managing Your Law Firm by the Numbers 227

22 A Lawyer's Worst Nightmare 235

23 Financial Planning for the Savvy Plaintiffs' Lawyer 241

24 How to Prevent Your Clients' Financial Ruin 247

Part 3 The Entrepreneur

Non-Digital Marketing

25 How to Start a Law Firm from Scratch 259

26 The Lost Art of Lawyer-To-Lawyer, Referral-Based Marketing 265

27 Automating the "Wow" Experience 281

28 Speaking Your Way to New Cases 287

29 Seven Steps to Becoming a Media Darling 301

30 How to Write a Bestselling Book for Lawyers 313

31 Marketing Your Law Firm Like No One Else 321

Internet Marketing

32 Your Blueprint for a Kick-Ass Lawyer Website 331

33 Three Simple Rules for Killer Web Content 337

34 Winning the Game of Pay Per Click 341

35 Mastering the Art of Link Building 351

36 The Magic Formula That Guarantees Five-Star Online Reviews 361

37 The Anatomy of a Lawyer Video 365

Social Media Marketing

38 The Hard, Cold Truth about Social Media for Lawyers 373

39 Why Every Lawyer Should be on Facebook 377

40 The Power of Livestreaming for Lawyers 385

The Entrepreneurial Lawyer's Secret Weapons

41 How to Build Trust and Credibility in a Cynical World 397

42 How to Move beyond Mediocrity 401

43 The Hidden Truth about the Practice of Law 411

44 How To Create Entrepreneurial-Minded Associates 421

45 The Twenty-Four-Hour-A-Day Law Firm 427

Part 4 The Trial Lawyer

Trial Preparation

46 How to (Almost) Go Inside the Jury Deliberation Room 439

47 How to Educate Your Clients about their Deposition and Social Media 447

48 How to Prepare Your Client for Trial 459

Jury Selection, Trial Skills & Negotiation

49 The Secrets to a Powerful Jury Selection 471

50 How to Win Your Next Trial 485

51 A Nightmare on Elk Street 489

52 How to Settle Your Case for Top Dollar 493

53 My Lifetime of Failure 499

Conclusion: Action Is Everything 505

Acknowledgments 509

About John 511

Appendix: Our Recommended Reading List 513

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