Out of a hundred new lawyers in prestigious, high-profile law firms, two will have a long-term career at the firm, ninety-eight will be shown the door.
There’s an overwhelming chance you will become another statistic and one day you’ll be on your own with no law firm to provide security, a paycheck, or even a desk.
If you don’t know how to manage and grow a law firm, you will be lost in a sea of lawyers. You will be desperate for any clients you can get and have no idea how to manage a staff or hire a team of superstar employees.
This book was written for you
Most books about law firm management and marketing are motivational with little practical advice. But when you have your own law practice and are just trying to survive, you don’t need motivationyou need to know what to do … right now.
This book was written to fill that gapthe gap between theory and practice. The gap that law schools ignore, the gap that many lawyers ignore.
Take small, baby steps to implement these principles, and with some time, consistent application, and a heavy dose of courage, you will be on the way to building the law firm of your dreams.
|Publisher:||Advantage Media Group|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
About the Author
First and foremost, John is an entrepreneur. John was selected as the National Marketer of the Year by Great Legal Marketing in 2013 and has been called a “master of referral marketing” by Ben Glass, Esq. John is AV-rated by Martindale-Hubbell, has a perfect 10/10 ranking on www.Avvo.com, and is a graduate of the University of Notre Dame and Notre Dame Law School.
John is the author of the best-selling book The Power of a Systemthe first of its kind book with explicit “how-to” steps for the technical, managerial, and entrepreneurial implementation of a multi-million-dollar personal injury law firm.
John has been cited as a legal expert on numerous occasions by Trial magazine of the American Association for Justice and by the New York Law Journal, and he speaks frequently for the New York State Bar Association, The National Trial Lawyers, PILMMA, Great Legal Marketing, and county and regional bar associations concerning law practice management, internet marketing for lawyers, referral-based marketing, and trial skills.
John believes in sharing and collaborating with other top plaintiffs’ lawyers and hanging out with lawyers who are doing things better, bigger, and faster. John is the founder of the Mastermind Experience (www.MastermindExperience.com), a unique mastermind group where elite lawyers collaborate and share their best practices and challenge each other to take action and create a law practice that serves their ideal lifestyle.
John lives in Ravena, New York, with his wife, Hon. Lisa M. Fisher, three children, Tim, Alek, and Lily, and their fourth “child,” Patch (a miniature Australian Labradoodle). John loves Notre Dame and the Chicago Bears, and whenever he can, he enjoys slalom and barefoot waterskiing.
Table of Contents
What They're Saying i
Introduction: A Story of Redemption 1
Part 1 The Power of Mind-Set
1 The Best Advice I Ever Got 11
2 How to Define Your Law Firm's Core Values 17
3 Why Law Firms Die 25
4 Your Five-Year Strategic Plan 35
5 Lifestyles of the Rich and Famous Lawyers 43
Part 2 The Manager
Management of Your Team
6 How to Chart the Future of Your Law Firm 55
7 Why Lawyers Hate Meetings 65
8 How to Hire Your Next Superstar 71
9 How to Set Expectations for Your Team 91
10 Time Management for Maniacs 105
11 The Ultimate System Builder 111
12 The Intake System That Works When You Sleep 119
13 Four Steps for an Incredibly Productive Day 125
14 Creating a Culture of "Wow" for Your Clients 133
15 Getting More from Your Staff Than You Could Ever Dream Possible 141
16 The Best Ways to Limit the Costs of a Lawsuit 157
17 How to Get Your Best Cases to Trial 177
18 The Secret to Building a Multimillion-Dollar Injury Law Firm 197
19 Burn Your Annual Goals into the Ground! 203
Goal Setting and Financial Management
20 How to Manage a Law Firm for Profit 217
21 Managing Your Law Firm by the Numbers 227
22 A Lawyer's Worst Nightmare 235
23 Financial Planning for the Savvy Plaintiffs' Lawyer 241
24 How to Prevent Your Clients' Financial Ruin 247
Part 3 The Entrepreneur
25 How to Start a Law Firm from Scratch 259
26 The Lost Art of Lawyer-To-Lawyer, Referral-Based Marketing 265
27 Automating the "Wow" Experience 281
28 Speaking Your Way to New Cases 287
29 Seven Steps to Becoming a Media Darling 301
30 How to Write a Bestselling Book for Lawyers 313
31 Marketing Your Law Firm Like No One Else 321
32 Your Blueprint for a Kick-Ass Lawyer Website 331
33 Three Simple Rules for Killer Web Content 337
34 Winning the Game of Pay Per Click 341
35 Mastering the Art of Link Building 351
36 The Magic Formula That Guarantees Five-Star Online Reviews 361
37 The Anatomy of a Lawyer Video 365
Social Media Marketing
38 The Hard, Cold Truth about Social Media for Lawyers 373
39 Why Every Lawyer Should be on Facebook 377
40 The Power of Livestreaming for Lawyers 385
The Entrepreneurial Lawyer's Secret Weapons
41 How to Build Trust and Credibility in a Cynical World 397
42 How to Move beyond Mediocrity 401
43 The Hidden Truth about the Practice of Law 411
44 How To Create Entrepreneurial-Minded Associates 421
45 The Twenty-Four-Hour-A-Day Law Firm 427
Part 4 The Trial Lawyer
46 How to (Almost) Go Inside the Jury Deliberation Room 439
47 How to Educate Your Clients about their Deposition and Social Media 447
48 How to Prepare Your Client for Trial 459
Jury Selection, Trial Skills & Negotiation
49 The Secrets to a Powerful Jury Selection 471
50 How to Win Your Next Trial 485
51 A Nightmare on Elk Street 489
52 How to Settle Your Case for Top Dollar 493
53 My Lifetime of Failure 499
Conclusion: Action Is Everything 505
About John 511
Appendix: Our Recommended Reading List 513