The Little Book of Safe Money acts as a guide for those trying to make their way through today's down markets. The topics covered include everything from investing behavior-why our minds come with their own set of biases that often prove harmful-to the use of financial advisors. But this timely book goes one step further than the rest by questioning an investor's true appetite for risk.
The Little Book of Safe Money also contradicts many of the myths that whirl around Wall Street with chapters like "Why Ultra-ETFs Are Mega-Dangerous" and "Hedge-Fund Hooey." Writing in the classic Little Book style, author Jason Zweig peels away layer after layer of buzz words, emotion, and myths to reveal what's really going on in today's financial markets.
- Outlines strategies for satisfying our ever-changing investment appetites while focusing on a long-term financial plan
- Author Jason Zweig is a trusted voice in the financial community and his straightforward style resonates with investors
- Offers practical guidance, tools, and tips for surviving and thriving in a down market
If you're serious about succeeding in today's turbulent markets, then The Little Book of Safe Money is what you should be reading.
About the Author
JASON ZWEIG is the investing and personal finance columnist for the Wall Street Journal. Previously, he was a senior writer for Money magazine and a guest columnist for Time magazine and CNN.com. Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford. He serves on the editorial boards of Financial History magazine and the Journal of Behavioral Finance. Zweig has a BA from Columbia College, where he was awarded a John Jay National Scholarship.
Table of Contents
Chapter One The Three Commandments 1
Chapter Two Solid, Liquid, or Gas? 5
Chapter Three You are an Egg 19
Chapter Four Keeping Your Cash from Turning into Trash 31
Chapter Five Guarantees are Not All They’re Cracked Up to Be 45
Chapter Six Fixing Your Fixed Income 53
Chapter Seven Stocks for the Wrong Run 67
Chapter Eight Rules for Stock Investors to Live By 77
Chapter Nine Little Things Mean a Lot 89
Chapter Ten How to Get Your Kids through College without Going Broke 99
Chapter Eleven What Makes Ultra ETFs Mega-Dangerous 107
Chapter Twelve Hedge Fund Hooey 117
Chapter Thirteen Commodity Claptrap 131
Chapter Fourteen Spicy Food Does Not Equal Hot Returns 141
Chapter Fifteen WACronyms: Why Initials are So Often the Beginning of the End 149
Chapter Sixteen Sex 157
Chapter Seventeen Mind Control 167
Chapter Eighteen Financial Planning Fakery 183
Chapter Nineteen Advice on Advice 189
Chapter Twenty Fraudian Psychology 199
Chapter Twenty-One The Terrible Tale of the Missing $10 Trillion 211
Chapter Twenty-Two How to Talk Back to Market Baloney 219