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In 2009, Paul, Stella and Mary McCartney launched the Meat Free Monday campaign as a simple and straightforward idea to show everyone the value of eating less meat - and to make it easier for us all to do so. The Meat Free Monday Cookbook is for everyone who shares the campaign's aims and consists of menus for each of the 52 weeks of the year - two main dishes, plus four other ideas for each meal of the day. Packed with recipes such as Spiced Pumpkin Pancakes, Roasted Halloumi Wrap, Pilau Rice with Cashews and Watermelon Granita, as well as vibrant spring soups, inventive summer salads, appetising autumn bakes and comforting winter stews, it includes contributions from Paul and Stella McCartney as well as from celebrity and chef supporters of the campaign such as Skye Gyngell, Giorgio Locatelli, Theo Randall, Yotam Ottolenghi, Bryn Williams, Twiggy and Vivienne Westwood.
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About the Author
Paul, Mary, and Stella McCartney launched Meat Free Monday, after reading a report that linked the meat industry with climate change and called it one of the top two or three most significant contributors to the most serious environmental problems, at every scale from local to global." The family wanted to encourage people to have one day a week without meat as a way of doing their bit" for the planet, thereby making a meaningful contribution to a more sustainable future. With more and more scientific studies being published linking meat-eating with human diseases, ranging from cancer to diabetes, the campaign has opened up to promote the health benefits of eating less meat and more fruit and vegetables, as well as the financial benefits of reducing one's meat consumption because plant-based proteins are typically cheaper than animal products. Join Meat Free Monday and you'll see how One day a week can make a world of difference": to the planet, to your health, and to your wallet, too!