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The sweetest moment of start-up life is the first big success. The very same moment is the most dangerous, too: start-up pops up on the competitive radar screens, and the competitive "killing blow," such as pricing war or patent litigation, is swift and inevitable. First volume of OutCompete Innovation Series discusses the business strategies that help a start-up to prepare ahead of time to this "killing blow" and withstand it. These strategies were extracted from experiences of Casio, Microsoft and many other strategic successes and failures.