The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

The Pocket Small Business Owner's Guide to Starting Your Business on a Shoestring

by Carol Tice

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Overview

Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: 
  • Advertising
  • Marketing
  • Purchasing
  • Transportation and shipping
  • Labor
  • Financing
  • Facilities
  • Operations
  • Taxes
  • And more! 

In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Product Details

ISBN-13: 9781621532903
Publisher: Allworth
Publication date: 07/01/2013
Series: Pocket Small Business Owner's Guides
Sold by: SIMON & SCHUSTER
Format: NOOK Book
Pages: 224
Sales rank: 687,729
File size: 446 KB

About the Author

Carol Tice has been a business journalist for more than fifteen years. Her work has appeared in Entrepreneur, the Seattle Times, the Puget Sound Business Journal, and many other print publications, and she is a regular blogger for Entrepreneur and Forbes. Tice is the winner of numerous Society of Professional Journalists (SPJ) awards and a Best in Business award from the Society of American Business Editors & Writers. She lives in Seattle, WA.

Table of Contents

Introduction vii

Chapter 1 Market Research 1

Chapter 2 Business Plan 15

Chapter 3 Training 29

Chapter 4 E-Commerce 39

Chapter 5 Sales 49

Chapter 6 Marketing 59

Chapter 7 Collaboration and Partnerships 79

Chapter 8 Advertising 85

Chapter 9 Facilities 95

Chapter 10 Operations 117

Chapter 11 Purchasing 129

Chapter 12 Transportation and Shipping 139

Chapter 13 Labor 149

Chapter 14 Financing 161

Chapter 15 Cash Flow 177

Chapter 16 Taxes 187

Chapter 17 Getting Help 201

Chapter 18 Resources 215

Conclusion 225

Index 227

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