The Political Speechwriter's Companion: A Guide for Writers and Speakers guides students through a systematic “LAWS” approach (language, anecdote, wit, and support) that politicians can use to persuade their audiences into taking action. In the highly anticipated Second Edition, esteemed speechwriter and author Robert A. Lehrman has teamed up with one of the "go-to-guys" for political humor, Eric Schnure, to offer students an entertaining yet practical introduction to political speechwriting. This how-to guide explains how speakers can deliver: language the audience will understand and remember; anecdotes that make listeners laugh and cry; wit that pokes fun at opponents but also shows their own lighter side; and support in the way of statistics, examples, and testimony. Packed with annotated speeches from the most recent elections, technology tips, and interviews from speechwriting luminaries, this edition offers the most practical advice and strategies for a career in political communication.
|Edition description:||Second Edition|
|Product dimensions:||6.00(w) x 9.00(h) x (d)|
About the Author
Robert A. Lehrman served as Chief Speechwriter to Vice President Al Gore and, in 2004, as Chief Speechwriter for the Democratic National Committee during his more than three decades of experience writing speeches. He has written for political figures, celebrities, heads of nonprofits, and corporate CEOs, most recently as speechwriter to the Chairman and CEO of Pfizer. He created and co-teaches the political speechwriting course at American University, where he was awarded the 2010 University Faculty Award for Outstanding Teaching in an Adjunct Appointment. He speaks often at other campuses, conferences, and associations, on the topic of political speechwriting. Author of a number of award-winning novels and coauthor of a highly acclaimed non-fiction book for young adults, Lehrman has a B.A. from Tufts University and an M.F.A. from the University of Iowa’s Writer’s Workshop, where he studied with Kurt Vonnegut and Richard Yates
Table of Contents
PrefaceForewordIntroduction: Why Speechwriting Matters Does Speechwriting Matter? Why This Book? Why Focus Only on Political Life?PART I: LAYING THE FOUNDATIONChapter 1. The Political Speech Politicians Must Speak More Politicians Must Persuade Politicians Must Be Liked Politicians Must Stay Upbeat Politicians Must Speak to Average Folks Politicians Must Get Quoted Final WordsChapter 2. Persuasion Persuasion: The Questions Persuasion: The Modes Appealing to Reason Appealing to Emotion Appealing through Characterization Final WordsChapter 3. Audiences Who Are Your Audiences? What Makes Each Audience Unique? What Do Audiences Feel about the Speaker? Final WordsChapter 4. Research Researching the Event Researching the Ideas Researching the Poetry Final WordsPART II: HOW TO DO ITChapter 5. Structure Why Monroe Works Well in Politics Other Structures Monroe Plus Monroe in Practice: Four Tips Final WordsChapter 6. Language People Understand Writing for Clarity Reading versus Hearing Final WordsChapter 7. Language People Remember Making Language Vivid Making Language Rhythmic Final WordsChapter 8. Anecdote Relevant, Remembered, Ready to Act Types and Tips Final WordsChapter 9. Wit Writing to Make Them Laugh How to Do It Formulas Types and Tips Final WordsChapter 10. Support Using Evidence Types of Evidence Making Evidence Memorable Arguing Responsibly Fallacies Final WordsPART III: APPLICATIONSChapter 11. Beginnings Attention Praise, Thanks, Acknowledgments Getting Serious and Stating the Purpose Final WordsChapter 12. Problems Structure Language Anecdote Wit Support Final WordsChapter 13. Solutions Inspire Solutions with Language Inspire Solutions through Ethos The Three Ps: Proposal, Persuasion, Punch Line Final WordsChapter 14. Writing Conclusions Four-Part Close: The Steps Four-Part Close: Strategy Final WordsChapter 15. Delivery Elements of Delivery Delivery’s Best Practice: Practice Expanding Your Horizons Final WordsChapter 16. Ethics Plagiarism Misleading Listeners Lying Speechwriting: Unethical by Definition? Final WordsChapter 17. The Uneasy Partnership: Advice for Speakers and Writers For Speakers: What Speechwriters Need from You For Speechwriters: What Speakers Need from You Final WordsChapter 18. Final, Final WordsAppendix. A Speech for Almost Every OccasionNotesBibliographyIndexIndex of SpeakersAbout the Authors