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The Smart Marketing Book: The definitive guide to effective marketing strategies

The Smart Marketing Book: The definitive guide to effective marketing strategies

by Dan White


Available for Pre-Order. This item will be available on November 10, 2020


In today’s complex commercial environments, marketing has become a central aspect to every successful business. Businesses need flexible, effective means of gaining commercial traction by managing their relationships with audiences, stakeholders and competitors. They require effective marketing and branding that move beyond the standard forms of brand orientation and commercial interaction. New marketing models must think smart to create innovative strategies which have long-term sustainable economic goals.

The Smart Marketing Book is a practical, reliable and concise title that offers the core marketing principles – applicable for anyone who wishes to improve their organization’s financial and creative values. It is a straightforward guide that avoids unnecessary and time-consuming practices. An illustrative handbook that covers marketing principles and topics through visual innovation. A credible statement to all marketers trying to source the most relevant strategies from a field cursed with infinite information.

Product Details

ISBN-13: 9781912555765
Publisher: LID Publishing
Publication date: 11/10/2020
Series: Concise Advice Series
Pages: 184
Product dimensions: 7.10(w) x 4.70(h) x 0.00(d)

About the Author

Dan White is a marketing connoisseur, established thought leader and independent brand consultant. He carries a 25-year career as CMO and methodology specialist within the Insights division of Kantar.

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