The Strategy of Small Firms : Strategic Management and Innovation in the Small Firm

The Strategy of Small Firms : Strategic Management and Innovation in the Small Firm

by Tim Mazzarol, Sophie Reboud

Hardcover

$184.00
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Overview

Throughout the book, the authors offer a conceptual framework supported by original case study data to explain how and why a small firm should approach strategic planning, the forces influencing the planning process, and the nexus between innovation and planning.


The majority of all businesses throughout the world are small firms, which play a crucial role in the growth of the world’s economies. Tim Mazzarol and Sophie Reboud address questions such as: what is the value of planning for small firms, and how should these firms approach strategic planning? This book provides an in-depth analysis of the theory and conceptual frameworks associated with planning and strategy in small firms. It also explores key issues linked with why and how small firms should plan and the benefits they gain.


This timely book will be invaluable to academics, postgraduate research students and professional advisors working in the field of small business management and entrepreneurship. Supported by original research and comprehensive key theories, entrepreneurs and practicing managers with an interest in understanding the foundations of planning and strategy will find this book of great importance to them.

Product Details

ISBN-13: 9781843764175
Publisher: Edward Elgar Publishing
Publication date: 12/09/2009
Pages: 392
Product dimensions: 6.30(w) x 9.30(h) x 1.00(d)

About the Author

Tim Mazzarol, University of Western Australia, Perth, Australia and Groupe ESC Dijon Bourgogne, Dijon, France and Sophie Reboud, Groupe ESC Dijon Bourgogne, Dijon, France and University of Western Australia, Perth, Australia

Table of Contents

Contents: Preface 1. Introduction 2. The Conceptual Structure of the Book 3. A Review of the Literature Part 1 4. A Review of the Literature Part 2 5. Entrepreneur versus Owner-Manager 6. The Strategic Myopia of Small Firms 7. The Strategic Management Process 8. Strategic Options for Small Firms 9. Innovation as Competitive Advantage 10. Applying the Innovation Framework 11. Strategic Networks and Outsiders 12. Managing the Strategic Triangle References Index

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