The Unbreakable Rules of Marketing are the rules that govern how to get people to love you, your company, your products, your ideas, your cause, or your dog (if that's what you're looking for).
After you read this book, you'll be far more conscious of how you're marketing all the time, and how you can be much better at it. Whether you're trying to get someone to buy your product, vote for you, go out with you, marry you, hire you, or get your kids to clean up their room, you're marketing. This book is about the principles of marketing that have always been with us, but that most people aren't even aware of.
From the back cover:
All marketing is about getting people to love you.
That's what it comes down to, isn't it? Love. This book is about the 9 ½ rules that govern how to get that love?for you, your company, your products, your ideas, your cause, your religion, or your dog. No matter what you're trying to market, you have to obey these rules. They're unbreakable.