The Unnatural Networker: How anyone can succeed at networking

The Unnatural Networker: How anyone can succeed at networking

by Charlie Lawson

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Overview

How anyone can succeed at networking. Do you really enjoy networking? We're all told we should network. But what if you find it hard to talk to people? What if you'd rather not go networking at all? Imagine you didn't fear networking... the rewards would be immense. You'd build better relationships, meet new clients, and bring in more new business. Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK&Ireland's biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same. The Unnatural Networker will help you to: have confidence to network; build a better business by developing an effective networking strategy; remove the fear, so you can actually enjoy networking; generate more business through networking.

Product Details

ISBN-13: 9781784520328
Publisher: Panoma Press
Publication date: 10/15/2014
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 119
File size: 2 MB

About the Author

Charlie Lawson is an Unnatural Networker to the core. He shows you in this book how he went from being a complete non-networker to being confident to network anywhere, anytime, with anyone. As head of the UK & Ireland’s biggest networking and referral organisation, BNI, he now trains thousands of business people how to do the same.

Table of Contents

Part 1: Introduction to Networking

Chapter 1: What is an Unnatural Networker?

I’m an Unnatural Networker

Networking is a learned skill

Chapter 2: What is Networking?

Working the room

Introverts and extroverts

So what is networking?

Forget who is in the room!

Chapter 2 Action Points

Chapter 3: Referrals

What’s a referral?

Why are referrals so good?

How long will it take me to get referrals?

Visibility, Credibility, Profitability

The Referral Confidence Curve

Not all referrals are the same

Chapter 3 Action Points

Chapter 4: Where can I Network?

Casual contact networks

Strong contact networks

Industry specific networking

Community service clubs

Women only networking

Social organisations

Online networking

Choosing the best network for you 69

Chapter 4 Action Points

Part 2: Get Out There and Network!

Chapter 5: Before you go Networking

Preparation Item 1: Set goals

Preparation Item 2: Look at the delegate list

Preparation Item 3: What to wear

Preparation Item 4: Make sure you’ve got your networking tools with you

Chapter 5 Action Points

Chapter 6: Interesting Conversations

Body language

But what do I actually say?

Please come and talk to me!

Brilliant first impressions

Keeping conversations going

Business cards

Exiting conversations

Chapter 6 Action Points

Chapter 7: One-to-One Meetings

It’s all networking…

The power of one-to-ones

Listening is better than talking!

Not all one-to-one meetings are the same

Basic relationship-building one-to-one

Business-building one-to-one

‘Let’s just get on with it’ one-to-one

The most important questions of all

Chapter 7 Action Points

Part 3: Presenting your Business

Chapter 8: Storytelling

What am I going to say?

Let me tell you a story

What you’ll often hear…

Stories are more interesting

Stories help you break down your business

Stories mean you don’t sell to the room

Chapter 8 Action Points

Chapter 9: Target Market

Anybody + Everybody + Somebody = Nobody!

But I just don’t know how…

But I want to talk to individuals!

Why would my target want to talk to me?

Chapter 9 Action Points

Chapter 10: Delivering your Presentation

Putting the presentation together

Now it’s your turn!

Presentation mastery

Delivering the best possible presentation

Chapter 10 Action Points

Part 4: After the Networking Event

Chapter 11: Follow Up

What is follow up?

Why is follow up so important?

How to follow up

What to do with all those business cards…

Chapter 11 Action Points

Chapter 12: Online Networking

Benefits of online networking

It’s all networking…

Picking the right social network

Your profile

Contacts

Sharing content

Engagement

How to make online networking really work

But this is all too much!

Chapter 12 Action Points

Chapter 13: Developing a Networking Strategy

Where is best for you to network?

Only commit to what you can

Get your diary out

It’s not just about finding NEW clients

Know what you want

Plan to help others

Track your return on investment (ROI) – what is networking worth to you?

Chapter 13 Action Points

Once an Unnatural Networker, Always an Unnatural Networker

References

About the Author

Customer Reviews