What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievementidentifying eight essential "win factors"and why the key to success really is all in your head.
The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.
|Edition description:||First Trade Paper Edition|
|Product dimensions:||5.84(w) x 8.90(h) x 0.64(d)|
About the Author
Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.
Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.
Table of Contents
Part 1 Understanding the Winner's Brain
1 A Quick Brain Tour 11
2 The Amazing History of Modern Neuroscience: The Search for a Winning Formula 15
3 Brainpower Tools: Five Essential Elements of Success 29
Part 2 Developing Your Winner's Brain
Win Factor #1 Self-Awareness: Thinking About Yourself to Become a Winner 47
Win Factor #2 Motivation: Cultivating the Drive to Win 65
Win Factor #3 Focus: Locking on to What's Important 83
Win Factor #4 Emotional Balance: Making Emotions Work in Your Favor 107
Win Factor #5 Memory:"Remembering" to Have a Winner's Brain 121
Win Factor #6 Resilience: Bouncing Back into Success 139
Win Factor #7 Adaptability: Reshaping Your Brain to Achieve 155
Win Factor #8 Brain Care: Maintaining, Protecting, and Enhancing Your Winner's Brain 173
About the Authors 225
What People are Saying About This
An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11)
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”
Spirituality & Practice
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.” Newsday, 4/26/11
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
Midwest Book Review, May 2011
“A highly recommended read for anyone who wants to put positive thinking to good business.” Hearpreneur.com, 6/14/11 “Interesting anecdotes and exercises…The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful.”
Curled Up with a Good Book, 8/7/11
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”
Portland Book Review, September-November 2011 “This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”