The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

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Developed by two Harvard brain experts-a scientific, accessible approach to achieving success by retraining your brain to win.

Ever wonder why some people seem blessed with success? In fact, everyone is capable of winning in life-you just need to develop the right brain for it.

In The Winner's Brain, Drs. Jeff Brown and Mark Fenske use cutting-edge neuroscience to identify the secrets of those who succeed no matter what-and demonstrate how little it has to do with IQ or upbringing. Through simple everyday practices, Brown and Fenske explain how to unlock the brain's hidden potential by establishing:

Balance: Make emotions work in your favor
Bounce: Create a failure-resistant brain
Opportunity Radar: Spot hot prospects previously hidden by problems
Focus Laser: Lock into what's important
Effort Accelerator: Cultivate the drive to win

Along the way, they introduce you to dozens of interesting people who possess win factors (like the inventor of Whac-A-Mole) and share surprising information (like why you should never take a test while wearing red). The Winner's Brain will not only give you an edge-it'll motivate you to pursue your personal and professional dreams.

Product Details

ISBN-13: 9781596597679
Publisher: Tantor Media, Inc.
Publication date: 01/10/2012
Product dimensions: 5.70(w) x 5.20(h) x 0.80(d)

About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.

Table of Contents

Part 1 Understanding the Winner's Brain

Introduction 3

1 A Quick Brain Tour 11

2 The Amazing History of Modern Neuroscience: The Search for a Winning Formula 15

3 Brainpower Tools: Five Essential Elements of Success 29

Part 2 Developing Your Winner's Brain

Win Factor #1 Self-Awareness: Thinking About Yourself to Become a Winner 47

Win Factor #2 Motivation: Cultivating the Drive to Win 65

Win Factor #3 Focus: Locking on to What's Important 83

Win Factor #4 Emotional Balance: Making Emotions Work in Your Favor 107

Win Factor #5 Memory:"Remembering" to Have a Winner's Brain 121

Win Factor #6 Resilience: Bouncing Back into Success 139

Win Factor #7 Adaptability: Reshaping Your Brain to Achieve 155

Win Factor #8 Brain Care: Maintaining, Protecting, and Enhancing Your Winner's Brain 173

Epilogue 193

References 199

Acknowledgments 211

Index 213

About the Authors 225

What People are Saying About This

From the Publisher

An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11), 3/29/11
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”

Spirituality & Practice
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.” Newsday, 4/26/11
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
 Midwest Book Review, May 2011
“A highly recommended read for anyone who wants to put positive thinking to good business.”, 6/14/11 “Interesting anecdotes and exercises…The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful.”


Curled Up with a Good Book, 8/7/11
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”

Portland Book Review, September-November 2011 “This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”


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