Transforming a College: The Story of a Little-Known College's Strategic Climb to National Distinction

Transforming a College: The Story of a Little-Known College's Strategic Climb to National Distinction

by George Keller

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Forty years ago, North Carolina's Elon College was struggling to attract students and remain solvent. Today Elon enrolls students from 46 states and 40 foreign countries. Since 1988, it has erected a new library, student center, football stadium, fitness center, and science facilities on its 500-acre campus. The number of applications has risen 40 percent since 1995, and SAT scores of incoming students have improved by 98 points. Elon has emerged as one of America's most desirable colleges.

How did this transformation happen? What can other colleges and universities learn from Elon's remarkable turnaround? Taking a new approach to the study of higher education, George Keller examines the decisions made by Elon's administration, trustees, and faculty to transform a school with a limited endowment into a top regional university. Using Elon as a case study, Keller sheds light on high-stakes competition among America's colleges and universities—where losers face contraction or closure and winners gain money, talented students, and top faculty.

Product Details

ISBN-13: 9780801897375
Publisher: Johns Hopkins University Press
Publication date: 12/01/2009
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 136
File size: 2 MB
Age Range: 18 Years

About the Author

George Keller is an education consultant and one of America's leading scholars of higher education. The former chair of the graduate program in higher education studies at the University of Pennsylvania, he is the author of Academic Strategy: The Management Revolution in American Higher Education, also available from Johns Hopkins.

Table of Contents

Foreword Leo M. Lambert xi

Preface xv

1 Up from the Ashes 1

2 New Leader, New Initiatives 29

3 Student Life and Pleasures 41

4 Elevating the Academics 57

5 Financing the Rise 76

6 The Fruits and Ironies of Success 88

7 Analysis of an Ascent 98

Afterword Leo M. Lambert 109

Acknowledgments 137

Index 139

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