Tribes: We Need You to Lead Us

by Seth Godin

Overview

The New York Times, BusinessWeek, and Wall Street Journal Bestseller that redefined what it means to be a leader.
 
Since it was first published almost a decade ago, Seth Godin's visionary book has helped tens of thousands of leaders turn a scattering of followers into a loyal tribe. If you need to rally fellow employees, customers, investors, believers, hobbyists, or readers around an idea, this book will demystify the process.
 
It's human nature to seek out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadheads).  Now the Internet has eliminated the barriers of geography, cost, and time. Social media gives anyone who wants to make a difference the tools to do so.
 
With his signature wit and storytelling flair, Godin presents the three steps to building a tribe: the desire to change things, the ability to connect a tribe, and the willingness to lead.
 
If you think leadership is for other people, think again—leaders come in surprising packages. Consider Joel Spolsky and his international tribe of scary-smart software engineers. Or Gary Vaynerhuck, a wine expert with a devoted following of enthusiasts. Chris Sharma led a tribe of rock climbers up impossible cliff faces, while Mich Mathews, a VP at Microsoft, ran her internal tribe of marketers from her cube in Seattle.
 
Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.
 

 

Editorial Reviews

From the Publisher

"Tribes is a short book—only 147 pages. But its short size belies its true importance. As I read it, I was literally underlining every other sentence. I went through two hi-lighters before I finished!"
—Michael Hyatt, author of Platform and Living Forward

"Tribes is a must read for all of us. It’s up to each one of us to lead in today’s new kind of world.”
—Former U.S. senator Bill Bradley

"Godin...is uniquely respected for his understanding of the Internet, and his essays and opinions are widely read and quoted on and off."
—Forbes

"It's easy to see why people pay to hear what he has to say."
—Time

"If Seth Godin didn't exist we'd need to invent him."
—Alan Webber, founder, Fast Company

"If your idea, or issue, or candidate, or product isn't catching on, you haven't been reading Seth Godin."
—Micah Sifry, cofounder, Personal Democracy Forum

"Godin is endlessly curious, opinionated, and knowledgeable on a wide variety of subjects. He is a relentless marketer…and also a clear-eyed visionary."
—Miami Herald

Product Details

ISBN-13:	9781591842330
Publisher:	Penguin Publishing Group
Publication date:	10/16/2008
Pages:	160
Sales rank:	78,255
Product dimensions:	5.30(w) x 7.30(h) x 0.70(d)
Age Range:	18 Years

Related Subjects

• Leadership
• Life Online