ISBN-10:
0739140035
ISBN-13:
9780739140031
Pub. Date:
06/22/2010
Publisher:
Lexington Books
The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media

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Overview

The Twenty-First-Century Media Industry: Economic and Managerial Implications in the Age of New Media examines the role that new media technologies are having on the traditional media industry from a media management perspective. Consumer behaviors and consumer expectations are being shaped by new media technologies. They now expect information on-demand and on-the-go as well as at their finger-tips via the Internet. In order to stay relevant, traditional media managers and practitioners are adapting to these consumer demands and expectations by developing new business models and new business philosophies to stay competitive. The contributors to this volume explore the business strategies being implemented by some media industries such as newspapers and the recording industry who are struggling to not only remain competitive and profitable, but also to survive. The Twenty-First-Century Media Industry provides an intriguing examination of how traditional media industries are adapting to new media technologies and evolving in the twenty-first century.

Product Details

ISBN-13: 9780739140031
Publisher: Lexington Books
Publication date: 06/22/2010
Series: Studies in New Media Series
Pages: 310
Product dimensions: 6.20(w) x 9.10(h) x 1.00(d)

About the Author

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.

Table of Contents

Dedication List of Tables List of Figures Foreword Acknowledgments: Change: Technology, Economic Implications, and Consumer Behaviors 1: New Media: New Technology, New Ideas or New Headaches 2: Media Management: The Changing Media Industry and Adaptability 3: DVRs and the Empowered Audience: A Transformative New Media Technology Takes Off 4: The Obstinate Audience Revisited: The Decline of Network Advertising 5: Going Viral: Mass Media Meets Innovation 6: The First Domino: The Recorded Music Industry and New Technology 7: Changes and Challenges in the Print Industry: The New Landscape of the Print Media 8: Challenges and Opportunities, New Models and the Emergence of the Next Newsroom 9: Broadcast and Cable on the Third Screen: Moving Television Content to Mobile Devices 10: How to Reach the Masses: Broadcasters' Uses of the Internet and Cell Phones 11: Making Money with Mobile 12: Cinema in the Age of RWX Culture 13: Local Market Radio: Programming and Operations in a New Media World About the Editor About the Contributors Bibliography Index

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