Understanding Consumer Behavior: Cracking the Code of Consumer Psychology

Understanding Consumer Behavior: Cracking the Code of Consumer Psychology

by Mark Nelson

NOOK Book(eBook)

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Overview

Consumer behavior is all about the way people buy and use products and services. Understanding consumer behavior can help you be more effective at marketing, design, product development, and every other initiative that impacts your customers.Learn how consumer behaviors such as motivation, appetite for risk, personality, attitude, and perception, as well as feedback from friends and family, impact buying decisions. also discusses how individual consumers as well as organizations buy products and services, and how you can connect with them after a purchase.

Product Details

BN ID: 2940153923031
Publisher: Mark Nelson
Publication date: 12/20/2016
Sold by: Smashwords
Format: NOOK Book
Sales rank: 1,111,078
File size: 82 KB

About the Author

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