“Living proof that you can be a marketing and business whiz and still be a true artist.” —CNBC
As instructive as it is innovative, Unlabel will empower you to channel your creativity, find the courage to defy convention, and summon the confidence to act and compete in any environment.
This blueprint will teach you how to grow both creatively and commercially by testing your personal brand against the principles of the Authenticity Formula.
Marc Eckō shares the bruising mistakes and remarkable triumphs that reveal the truth behind his success, growing from a misfit kid airbrushing T-shirts in his parents’ garage to the bold creator of two hugely successful branded platforms—Eckō Unltd. and Complex Media. As Eckō explains, it’s not enough to simply merge your inner artist with business savvy—you must understand the anatomy of a brand, starting with its authentic spine.
With Unlabel, you will learn how to discover your own voice by overcoming fear and taking action, what it means to deliver on your promises, why failure is essential, how to understand how your product or service makes people feel, and how to recognize if your nostalgia for the past is hampering your ability to envision your future.
Unlabel is a bold and honest approach to building an authentic personal brand and growing a bootstrap start-up into a sustainable business.
|Product dimensions:||5.25(w) x 6.75(h) x 0.50(d)|
About the Author
Once a graffiti artist with no connections or fashion pedigree, Marc Ecko left the safety net of pharmacy school to start his own company. Armed only with hustle, sweat equity, and creativity, he flipped a $5,000 bag of cash into a global corporation now worth hundreds of millions of dollars. Ecko is an American fashion designer, entrepreneur, investor, and artist. He is the founder of Marc Ecko Enterprises, a global fashion and lifestyle company. He is also the founder and chairman of Complex Media, the world’s leading provider of fashion, entertainment, lifestyle, and product trends to young male tastemakers. Complex Media Network includes 110+ websites that generate more than 700 million page views and 70 million unique visitors per month. Ecko serves as an emeritus board member to the Council of Fashion Designers of America, Big Picture Learning, and Tikva Children’s Home. He lives in New Jersey, with his wife and three kids.
Read an Excerpt
This book breaks down the anatomy of a personal brand as demonstrated by the Authenticity Formula:
Authenticity1 is equal to your unique voice,2 multiplied by truthfulness,3 plus your capacity for change,4 multiplied by range of emotional impact,5 raised to the power of imagination.6
Most Helpful Customer Reviews
I do not know about the rating above. The book is great. Very creative way to talk about the business and life in general. I did not know who Marc Ekco us before but now I have a respect for that person. There is a lot to learn from this book as well.