Untold Story of Advertising

Untold Story of Advertising

by Dr. Robert C. Worstell

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Overview

Albert Davis Lasker began as a newspaper reporter when still a teenager but soon got interested in advertising.

He started first as an office clerk and later became a salesman. He then asked to be given responsibility for a money-losing account so that he could try his hand at copywriting.

By the age of 20, he had bought Lord & Thomas advertising agency and remained its chief executive for more than four decades. This book is as close as readers can come to an autobiography. This book tells the story of how he shaped the agency which ranked number one in its day.

Originally published in 26 installments of Advertising Age, this book takes into the boardroom of Lord & Thomas and reveals the business philosophy and hard-won knowledge of the man who was its leader for 40 years.

Get Your Copy Today and learn how the earliest and most successful marketer in the first half of this century created that success.

Product Details

BN ID: 2940149659753
Publisher: Midwest Journal Press
Publication date: 07/27/2014
Series: Masters of Marketing Secrets , #12
Sold by: Barnes & Noble
Format: NOOK Book
Pages: 356
File size: 1 MB

About the Author

Albert Davis Lasker was an American businessman who is often considered to be the founder of modern advertising. He was born in Freiburg, Germany when his American parents Morris and Nettie (Heidenheimer) Davis Lasker were visiting their ancestral homeland. He was raised in Galveston, Texas, where his father was the president of several banks.[1] In Chicago, he became a partner in the advertising firm of Lord & Thomas, later purchasing the firm. He had many successful ad campaigns and made new use of radio for them, changing popular culture and appealing to consumers' psychology. He was elected to the American National Business Hall of Fame. Among Lasker's pioneering contributions was the introduction into public schools of classes that explained to young girls about puberty and menstruation (done to promote Kotex tampons). He is also credited as the creator of the soap opera genre, and using radio and television as media driven by advertising. (Wikipedia)

Dr. Robert C. Worstell has a long history of research and publishing in the genre's of self-help and practical business. As founder of Midwest Journal Press, he's published numerous books in these areas while continuing his research into helping people find the tools they need to improve their lives and those of others around them.

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