Up against the Walmarts: How your Business Can Prosper in the Shadow of the Retail Giants / Edition 2 available in Paperback
"What can you do to keep your business afloat and thriving when mega-retailers like Wal-Mart, Target, Best Buy, and Home Depot offer thousands of products under one roof, and at impossibly low prices? Up Against the Wal-Marts gives you proven strategies to transform your business into a true David in a world of Goliaths. You’ll learn how to:
• Attract customers, and win their loyalty through exceptional value, in contrast to the big guys’ "low, low prices."
• Identify and hire a winning staff that will know your products and customers the way no giant retailer ever could.
• Convert more sales opportunities by tailoring your approach to specific customer types.
• Manage your cash flow, and analyze crucial data to quickly improve your business’s productivity, efficiency, and financial strength.
The second edition of this essential book also gives you a huge selection of business management tools to help you spot new trends, troubleshoot financial issues, gauge customer satisfaction, leverage promotional opportunities, and more. There are also more than a dozen profiles some brand new, others fully updated since the original edition of successful businesses across America. These companies have staked out and secured strong and profitable positions for themselves alongside the huge chain stores that are often lethal to under-equipped, smaller operations.
You probably can’t work any harder than you already do, but the good news is you can work smarter. Up Against the Wal-Marts can help."
|Product dimensions:||5.90(w) x 8.90(h) x 0.90(d)|