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"Twitter is a social network and micro-blogging platform that allows you to send 140-character �tweets�. With these tweets, you can let your friends know what you're up to, share links and cool resources, communicate with your customers, drive traffic to your website, and much more. According to the Twitter website, Twitter allows you to ask the question, �What are you doing?� It was launched in 2006 by Jack Dorsey and in 2008/2009 it practically exploded in popularity. It's extremely simple interface and ease of use is probably one of the reasons why it has caught on like crazy. In this book, I�m going to outline the basics of getting up and running on Twitter and using it to market your online business."