Why Some Communities Succeed, Why Some Fail--and What to Do About It

Why Some Communities Succeed, Why Some Fail--and What to Do About It

by Brian Cole


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When it comes to creating jobs and improving local quality of life, some communities succeed and others fail. But why? What explains this?

Many previous answers to this question have been largely subjective. In this book, however, a clearly objective analysis is presented, which boils down to five principal factors:

Civic Condition-the intent and quality of a community's civic discourse and interaction

Civic Capacity-the human, financial and technical resources of a community

Civic Strategies and Initiatives-the direction a community chooses to pursue

Civic Action-the activities a community implements to advance strategies and initiatives

Civic Commitment-the intrinsic understanding a community has that it is responsible for its own future

These five factors are presented using a metaphor from nature-the Two-Fruited Tree-which aids in describing how the fruits of community and economic development (increased prosperity and quality of life) depend upon these factors.

This book not only explains why some communities succeed and others fail, but it offers very practical approaches and methods to improve communities.

Product Details

ISBN-13: 9781507528181
Publisher: CreateSpace Publishing
Publication date: 05/14/2015
Pages: 186
Product dimensions: 7.00(w) x 10.00(h) x 0.40(d)

About the Author

Brian Cole is a community and economic development professional with 27 years of experience in the field. Cole's driving passion is to transform the way communities envision and enact their future.

After establishing a community and economic development program in a rural community in the late 1980s, Cole was a regional development officer serving five rural counties.

After four years serving as a county commission chairman, Cole operated a community and economic development consulting firm before establishing Building Communities, Inc. in 2009.

Building Communities operationalizes the theories, tools and practices described in this book to offer a comprehensive, objective, expeditious, self-directed and action-oriented strategic planning process, which has been used by over 60 communities from coast to coast.

Cole holds a Master of Business Administration for Business, Government and Not-for-Profit Businesses from Willamette University and a Bachelor of Science in Business Administration from Oregon State University.

This is Cole's second book. He authored Building Communities: 25 Strategies to Advance America in 2009.

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