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Win Top-of-Mind Positioning: Graphic Arts Sales and Marketing Excellence / Edition 1

Win Top-of-Mind Positioning: Graphic Arts Sales and Marketing Excellence / Edition 1


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This book is truly your key to graphic arts sales and marketing excellence. It has been designed to help you sell more printing by teaching you how to move the battlefield away from price and create irresistible customer relationships. Win Top-of-Mind Positioning shows why it is essential to be thought of first in this relationship-based business and how to create successful sales and marketing efforts. Concrete, real-world examples are provided throughout, making it perfect for all graphic arts professionals wanting to increase their company's bottom line, including owners, managers, sales and marketing professionals, customer service representatives, account managers, estimators, operators, and production managers.

T.J. Tedesco is president of Grow Sales, Inc., a consulting company serving the graphic arts industry; is the author of Binding, Finishing, and Mailing: The Final Word; and is a regular columnist for High Volume Printing and The Binding Edge. Mike Stevens is the owner of Express Press, one of the highest-volume quick printers in America, and Ink Inc., an ad agency specializing in direct-mail marketing materials for printers. He is the marketing columnist for Quick Printing magazine. Henry Mortimer is editor-in-chief with the Spencer/Cygnus Regional Print Network, publisher of Print & Graphics, Printing Journal, Printing Views, and Southern Graphics.

Product Details

ISBN-13: 9780883622919
Publisher: GATFPress
Publication date: 07/01/1996
Edition description: New Edition
Pages: 219

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