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Da Capo Press
The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success

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What can you learn about success from a robot? And why shouldn't you take a test while wearing red? In The Winner's Brain, Harvard-trained brain experts Jeff Brown and Mark Fenske explore the surprising science behind motivation, focus, and extraordinary achievement—identifying eight essential "win factors"—and why the key to success really is all in your head.

The book includes dozens of interviews with notable winners, from B.B. King and Olympian Kerri Strug to the Whac-A-Mole™ inventor. Compulsively readable, The Winner's Brain will show you how to unlock your hidden potential and give yourself an edge.

Product Details

ISBN-13: 9780738213606
Publisher: Da Capo Press
Publication date: 03/30/2010
Pages: 240
Product dimensions: 6.00(w) x 9.10(h) x 1.00(d)

About the Author

Jeff Brown, PSYD, ABPP, is a cognitive behavioral psychologist at Harvard Medical School. He lives in Boston.

Mark Fenske, PhD, is a neuroscientist and associate professor in psychology at the University of Guelph. He lives in Ontario, Canada.

Table of Contents

Part 1 Understanding the Winner's Brain

Introduction 3

1 A Quick Brain Tour 11

2 The Amazing History of Modern Neuroscience: The Search for a Winning Formula 15

3 Brainpower Tools: Five Essential Elements of Success 29

Part 2 Developing Your Winner's Brain

Win Factor #1 Self-Awareness: Thinking About Yourself to Become a Winner 47

Win Factor #2 Motivation: Cultivating the Drive to Win 65

Win Factor #3 Focus: Locking on to What's Important 83

Win Factor #4 Emotional Balance: Making Emotions Work in Your Favor 107

Win Factor #5 Memory:"Remembering" to Have a Winner's Brain 121

Win Factor #6 Resilience: Bouncing Back into Success 139

Win Factor #7 Adaptability: Reshaping Your Brain to Achieve 155

Win Factor #8 Brain Care: Maintaining, Protecting, and Enhancing Your Winner's Brain 173

Epilogue 193

References 199

Acknowledgments 211

Index 213

About the Authors 225

What People are Saying About This

From the Publisher

An American Booksellers Association Indie Finance & Personal Investing bestseller (4/13/11), 3/29/11
“The writers demonstrate how we can change our neurocircuitry to take charge of our fate.”

Spirituality & Practice
“Some of the most fascinating and impressive material in this book comes in small pieces: material on mirror neurons and their role in empathy, the skills needed to perfect your reading of the body language of others, the importance of focus and the problem of distractions, the art of reframing a highly emotional event, tips in constructing a proactive brain, and making memories durable.” Newsday, 4/26/11
“A sophisticated blend of cutting-edge scientific research (written for nonscientists) and doable tips.”
 Midwest Book Review, May 2011
“A highly recommended read for anyone who wants to put positive thinking to good business.”, 6/14/11 “Interesting anecdotes and exercises…The writers are also able to explain the brain without using too many medical terms to scare away or bore the person who just wants to be successful.”


Curled Up with a Good Book, 8/7/11
“[A] well-rounded book…There is enough science to satisfy the skeptical reader and plenty of real-world examples to emulate.”

Portland Book Review, September-November 2011 “This book is not only for business folks, but artists, musicians, inventors, athletes—anyone who wishes to excel. The book is delightfully accessible…With this book as a guide, there’s no excuse for failure.”


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The Winner's Brain: 8 Strategies Great Minds Use to Achieve Success 3 out of 5 based on 0 ratings. 2 reviews.
literarymuseVC More than 1 year ago
It may seem like common sense to figure out what marks the thinking of successful men and women. But that's not absolutely evident since there are so many books and talks being given on how to create success, whether that be financial, professional, or otherwise. These two authors have here focused on the eight mental and emotional strategies that may not absolutely guarantee but certainly seem to be the "keys" to achievement for those with the spark to begin the process! The topics are presented with different ideas than most people consider and are backed by neuroscience and biological experiments that literally and repeatedly visualize changes in the brain that accompany creation of something new and unique. This involves laser-like focus, consideration of how much one is willing to risk, a talent meter, an eye and mind for opportunity which arises at just the right moment, and an effort accelerator. How many have become stuck in one of these places and literally paralyzed so that the dream seems deferred forever? This book deals with how to meet such obstacle moments as well. Other factors include self-awareness of one's optimistic or pessimistic or somewhere in between (like most people) nature, motivation or drive, emotional balance in the midst of whatever challenges arise in the creative process, the ability to be proactive and resilient through it all, a willingness and ability to adapt to the present circumstances, and so much more. No, the road to success isn't something we can all assume we know; and if the reader wants to be a winner of any size, shape, and form, this is a very useful book to use as a guidepost in that wondrous cycle of evolution that might make you into someone who lives with a winner's brain! Fascinating material, examples and a clearly presented program one would be wise to follow!
Harpur76 More than 1 year ago
Power of positive thinking and positive ways, helping positioning the reader for success. Different and refreshing spin on what mentors may have told you, and valuable to help get you out of a rut. Would have liked more details on the research done.