Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.
So, what's really in this book for you? Adubato profiles the brands of more than thirty people and companies and skillfully analyzes and dissects their strategies. His sage advice and on-target approach will help readers who:
Let's face it--it's a tough economic world today and there's cutthroat competition. Dive into Adubato's book and get ready to turn a powerful page in life.
|Publisher:||Rutgers University Press|
|Edition description:||None ed.|
|Product dimensions:||5.70(w) x 8.50(h) x 0.90(d)|
About the Author
STEVE ADUBATO, PhD, is a broadcaster, author, and motivational speaker. He is a visiting university professor at New York University and Seton Hall University, Emmy Award-winning anchor for Thirteen/WNET (PBS), and newspaper columnist. Adubato regularly appears on the Today show, CNN, FOX and CBS/2 in New York as a media and political analyst. He is the author of Make the Connection, What Were They Thinking? (both Rutgers University Press), and Speak from the Heart.
Read an Excerpt
Your brand is your calling card. It's your reputation in the marketplace, and if you don't work every day to build a strong and enduring brand, others will do it for you. Simply put, building your brand is not an activity or a function.
It has to be built into your DNA as a professional. It goes a lot further that having a logo, a slogan and a Web site. It's a lot more than being on Facebook or Twitter. It's how you treat your customers and your clients and whether you follow up and follow through on your commitments.
The people who understand their brand are more likely to succeed.