Zombie Marketing: The Epidemiology of Brand Awareness

Zombie Marketing: The Epidemiology of Brand Awareness

by Jack Larson

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Overview

Zombie Marketing is an approach to making your brand as contagious and communicable as a zombie virus. It's a set of strategies and tactics for marketing success built upon The World Health Organization's five main phases of a pandemic. These describe the spread of a virus from patient zero to pandemic status.

Zombie Marketing is a new way of looking at generating brand awareness and how social media has enabled the entrepreneur to exploit the vast opportunities which have emerged in the post-apocalyptic context of a fragmented marketplace

Product Details

ISBN-13: 9781517593438
Publisher: CreateSpace Publishing
Publication date: 09/30/2015
Pages: 92
Product dimensions: 6.00(w) x 9.00(h) x 0.19(d)

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